Cheltenham has firmly established itself as one of the most attractive towns in England. With its superb architecture, floral displays, parks and café scene it has become a firm favourite for visitors and businesses alike. Retail is second to none in the town; specialist shops can be found amongst the wine bars and street cafés of the Montpellier area, antique shops in The Suffolks area of town and all the major national retailers are represented in the town's High Street and two shopping centres - Beechwood and Regent Arcade.
Even with all the amenities the town has to offer, the public and private sectors within the town are not complacent. They understand that the competitive edge that Cheltenham enjoys will only be enhanced if they work together in partnership for the benefit of the town and all its users.
To this end, major key companies and organisations in Cheltenham have come together as partners, along with the Cheltenham Borough Council, to work towards ensuring the town's continued success. The Cheltenham Business Partnership pools ideas, and its shared vision is to work towards influencing and achieving results that will add to the quality experience that Cheltenham is renowned for.
There is currently a mood of optimism and determination within the Partnership about Cheltenham and its future. Through working together the town will continue its success, and this business plan will show you how.
The key priority of the Partnership is a shared need to ensure the continuing development and management of those qualities that make Cheltenham so unique. Additionally, we must all strive to allow the 
town to grow in appeal as a vibrant first-choice destination in which to live, work and enjoy. We in the Partnership hope that you will agree that this is a common goal for us all and if you would like to participate in realising the vision and sharing in the continuing success of the town, why not join us?