Environment
· establish and maintain a high quality, visually attractive town centre for all who visit, shop, work or live there
· continually monitor and improve the business, housing and retail mix in the town by encouraging investment and development
· encourage and facilitate improvements to the physical environment of the area
Marketing
· market and promote the area to shoppers, visitors, residents and potential businesses
· ensure the profile of Cheltenham is on a national and international level to remain competetive
· help provide attractions and promotions for users of the town
Accessibility
· help enhance the accessibility and amenities of the town for all the community through improvements associated with traffic management, car parking, public transport, access for the disabled and signage
· facilitate the provision of high quality amenities for all users of the town
Security
· help establish a safe and secure town environment for all who use it, and for all the business and property owners who invest within it
· monitor and facilitate a strategy to reduce crime, and the fear of crime, and to address specific community safety issues in Cheltenham